How we work
Getting the Message Right
The first task is to get the message right. For a large number of high-tech companies this is not as trivial as it seems. When describing their products, a large number of managers of such companies get lost in a labyrinth of jargon and acronyms which their target audience may not understand. We progress beyond these and make your products and services understandable and interesting by describing, in plain language, the benefits that can be gained by using them.
Feeding the Right Channels
Once the message is right, the next step is to feed this message into all the right channels. This starts with sales presentations, trade shows, your web site, press releases, interviews with the press, through to advertising and mailings. You have the choice of using Lermann PR for all of these channels or just some of them.
We work with key editorial staff from technical magazines, trade publications and online media to ensure that your company, products and services are mentioned as often as possible in order to get your message across. Your company gains credible, low-cost exposure through feature articles, industry round-up articles, product reviews, case studies and contributed editorial.
Keeping the Editors Interested
To be able to initiate this news we need to develop contacts with key personnel in your company who can provide a good story. Every company has some interesting news somewhere and this has to be packaged into a form which the media can immediately use without having to edit it. The key is getting to know your editors and what kind of information they are interested in printing. After that, all you have to do is keep them informed. Within weeks of working with Lermann PR, you will see results which will grow and gain momentum with time.